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The Purple Surf Diamond Hoodie from our Collection 3.0 Boards & Bikes collection is a bold expression of laid-back energy and crafted quality. Made from a unique blend of soft purple and blue hues, the fabric has been treated with a special multi-day wash process to give it an ultra-soft feel and naturally weathered finish. Subtle ageing along the seams gives this hoodie a slightly vintage, sun-faded character that looks and feels lived in from day one.
Two custom panels sit on each forearm, featuring our signature wave texture in soft pink — a subtle design detail that adds movement and depth, setting this piece apart. A woven label reading "Clothing & Lifestyle" is stitched into the left arm, bringing a quiet touch of Uggly&Co storytelling.
On the front, the hoodie features our iconic diamond logo in crisp white, accented with soft pink highlights. But the standout detail is found on the back — a lightweight stitched-on badge of the diamond logo, built up with fraying edges and tens of thousands of stitches. The wave design is printed directly into the badge, creating a textured, layered feel that brings the whole design to life.
Finished with a cosy fleece lining, the Purple Surf Diamond Hoodie is made to keep you warm while repping the surf-meets-motor lifestyle we live for. Packed with detail, built to last, and unapologetically Uggly — this is more than a hoodie, it’s a wearable story.
